MOUNT PEARL ANTHEM.

The brief was to get eyes on Mount Pearl, a small city on the outskirts of St Johns with a progressive attitude, but not much in the way of ‘famous stuff’. The goal was to try to get people to buy into the friendly and down to earth culture, with a view to moving their businesses there from the more stuffy, old fashioned city of St Johns. We wanted to create something that would be the exact opposite of what St Johns would have produced to promote their city.