THE TALE BLAZERS - DIGITAL TV SHOW

Newfoundland & Labrador’s 2019/20 ‘Storytelling’ creative platform allowed us the opportunity to highlight some of the lesser known and more unexpected tales of the province. The problem was that a few short digital videos wouldn’t cut it if we were to cover the breadth of stories on offer. So we created a digital TV show. In the spirit of shows like ‘Long Way Round’ we found two real and funny friends, a cool van and an infinite amount of stories for them to cover in the province. In total we created 4 x 30min episodes with a plan for a second season. Unfortunately, Covid appeared shortly after launch, so the campaign didn’t get chance to fully take hold. That being said, our consumers really loved it, and it’s still useable content that we feature on Newfoundland & Labrador’s content hub. Here’s the trailer for the show…….