Newfounland & Labrador - RESIDENT WINTER CAMPAIGN 2020

Supplied with a modest budget and old footage to create a winter tourism campaign, we invested our limited funds in shooting new intros and voice-overs. This allowed us to build the campaign around a compelling insight—that people have a choice in how they experience winter. This helped transform outdated clips into a meaningful, effective campaign instead of a forgettable skiing montage.

Role: Executive Creative Director