OLD STYLE PILSNER
For Old Style Pilsner, the surreal label is a symbol of Western Canada and a cult classic since 1926. Consumers’ fierce loyalty was proven when a 1957 label change was met with outrage. Our outdoor campaign celebrated this devotion by creating artwork that invited fans to step inside the iconic label, allowing them to experience it in a new way. The campaign was a big hit, and literally had locals scaling billboards just to get a selfie.
Role: Associate Creative Director